Blinds to Go

Blinds are very much in demand this time. Most household would prefer using blinds rather than the conventional thick curtains. There are many benefits in using blinds and shades. One of those is the easy to clean feature of the blinds. Blinds do not need to be washed in order for it to be cleaned. You can simply wipe it with cloth to remove the dusts.

In the US alone, there are already many companies that manufacture blinds. Most of these companies begin doing the business since 1950’s. They have made their own legacies and marketing strategies to attract more customers. Most of the blind manufacturers would make their own product and sell it on a factory price.

Blinds to Go is one of the companies that make their own product and retail it at a factory price. Their marketing involves simple customer relationship building and low price but strategic selling.

Blinds to Go was established by David Shiller. Before the conceptualization of Blinds to Go, David Shiller literally travels all around Quebec to sell his product door-to-door. It was in 1954 when he officially opened a store named Au Bon Marché in Montreal. During his first years in the business he sells whatever product he can sell, until 1976 when Stephen Shiller, David’s son, joined the company and proposed a new business. Stephen later convinced his father to focus to one product to sell; blinds. They started selling blinds bought from other manufacturer and later got an idea to make their own blinds for further customer service. By doing so, they can sell their blinds for low price or termed as factory price. They can also deliver the blinds faster unlike when the blinds need to be ordered from another company.

The store later expanded and customer demand becomes greater. The profit of the company increased as the demand and the customers also increased. The store grew literally and the Shillers are obliged to add personnel to help them manage the business. Later on, Au Bon Marché became the store where everybody shops for blinds and shades in Quebec. In a span of 5 years, the store became bigger as it expanded about six times. There was a time when the company has to hire 17 Managers and 168 Sales Associates to help them run the business.

This time, the Shillers have already opened more than 120 superstores all over Canada and US. These superstores operate under Le Marché du Store ad Blinds To Go.

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